Before I start, I want to understand what makes you and your business tick. I do this by asking a series of questions and learning the ins and outs of your business. Finding out what you’re inspired by, attracted to, and appreciative of will allow me to being to put myself in your shoes when designing.
Taking the information I learned in the discover process, I begin to analyze what that information means in regards to design. Taking the goals, demographics, and all the other information I learn, I’m able to start visualizing what needs to be accomplished.
In this phase, the process of creating begins. By creating a mood board specific for your brand I curate looks and feels that match your brands. You will be invited to view the board and provide feedback as to the direction I am heading.
This is where the fun begins. I will begin sketching and providing drafts of your project to you. The number of logo options you will receive and in what timeline will be based upon what we previously discussed. Once you receive the logos, you will be able to request changes such as color palettes, typefaces, and style changes.
In the final stage of my creative process I will look at the feedback provided and implement it into your project. Take into account, I am a professional and I will give you my opinion and what I believe will be the most successful option for your business.