Mohr Performance
Elite Quarterback and Wide Receiver
Training in Portland, Oregon.
Mohr Performance is one of the few elite quarterback trainers in the Portland Oregon area. Originally started in Orange County, California he competed with the nation’s top trainers.
Of course, his brand had to match his level of expertise which is why he enlisted our help.
We developed his brand from his logo, website, merchandise and currently manage and create the content on his social media. From the start, Joe Mohr (founder of Mohr Performance), understood that the best way to grow his social media was through organic and authentic interaction. It has been a true partnership in creating every single post for his social media.
During the design process we presented the client with 5 logo variations. The first set of graphics was one of the options presented.
The second set of graphics was the final logo after minor edits with color variations for consideration.
After viewing several color variations we finalized what color scheme Mohr Performance should have.
Joe Mohr holds himself and his athletes to a “gold standard”, so incorporating a shade of gold was vital for the brand. We also wanted the mark to be able to stand without the use of gold which is why we included a rich black and a pure white.
After finalizing the logo mark we decided to expand it to a logotype to say the entire company name. We established two variations grabbing the same M , and added a new element, the lightning bolt.
After viewing several color variations we finalized what color scheme Mohr Performance should have.
Joe Mohr holds himself and his athletes to a “gold standard”, so incorporating a shade of gold was vital for the brand. We also wanted the mark to be able to stand without the use of gold which is why we included a rich black and a pure white.
After finalizing the logo mark we decided to expand it to a logotype to say the entire company name. We established two variations grabbing the same M , and added a new element, the lightning bolt.
Mohr Performance can be found primarily on Instagram. We collaborate on the content creation process. Our goal is to give away as much free information as possible to become the expert on Instagram of quarterback content.
At the moment, we are not running any ads to his page and are focusing on completely organic growth. Before every post, we check out the account analytics to figure out the best time to post as well as seeing what type of posts are currently performing the best.
Using Squarespace, we designed a website that educates potential clients about Mohr Performance and the man behind it. Our goal was to instill confidence in players and parents of players that they will be in the best of hands at Mohr Performance.
Using Squarespace, we designed a website that educates potential clients about Mohr Performance and the man behind it. Our goal was to instill confidence in players and parents of players that they will be in the best of hands at Mohr Performance.