Yard Line Landscape
Willamette Valley’s Best Landscaper.
Yard Line Landscape is a professional landscaping company in the Willamette Valley area. Founded by former Oregon State Beaver and retired NFL player, DJ Alexander. After retiring from the NFL, DJ decided to pursue his other passion for landscaping. He wanted a brand that combined his two loves for football and beautiful landscaping.
We knew we had to make a brand that encompassed both of his loves while giving his potential/current clients confidence in the quality of work they will be receiving.
Yard Line Landscape trusted us to create a brand and website to help grow their new business and we were honored to help them in every step of the way.
During our design process, we came up with several logo variations all highlighting yard lines on a football field as well as a natural element.
The client liked the subtle concepts of football brought into the logo but wanted to have the dark espresso brown changed to black, as well as having the leaf become part of the Y.
After finalizing the logotype, I made an alt logo that can be used in smaller instances or on social media.
Ultimately, we were very proud of this logo and the different distinguished elements that not only work together but are able to stand alone as well.
The client liked the subtle concepts of football brought into the logo but wanted to have the dark espresso brown changed to black, as well as having the leaf become part of the Y.
After finalizing the logotype, I made an alt logo that can be used in smaller instances or on social media.
Ultimately, we were very proud of this logo and the different distinguished elements that not only work together but are able to stand alone as well.
For the final touches, we produced a few mockups for the client to view so they can visualize their final logo on.
Often times, doing this really brings the design to life and can sometimes make our clients emotional about their dream really coming to fruition.
For Yard Line Landscape, we decided to use WordPress. After a few discussions, we decided that it would be best for them to have a single 1 page website since they are a brand new business. As their business grows so will their website.
We are very happy with the website. When you visit, you know exactly what they do, where they’re located, what you can expect and obviously convert users to paying customers. Ultimately, that is the goal when creating a website for any of our clients.
For Yard Line Landscape, we decided to use WordPress. After a few discussions, we decided that it would be best for them to have a single 1 page website since they are a brand new business. As their business grows so will their website.
We are very happy with the website. When you visit, you know exactly what they do, where they’re located, what you can expect and obviously convert users to paying customers. Ultimately, that is the goal when creating a website for any of our clients.